The Architecture Studio :: Personal Narrative Writing

The Architecture Studio All my life I had dreamed of this sidereal day. I had spent countless hours playing architecture fuddled and designing various buildings on my Home Design 2000 program. Today was the commencement of the f every last(predicate) 2003 semester at State Universitys College of Architecture, Planning, and Design (or CAPD for short).I stood in studio 323, affectionately known to architecture majors as the Loft Studio. I felt lucky to get the studio with the coolest layout and the most space, for it was well known that otherwise classes were sure to envy this room. With the best view because of the huge picture window that spanned almost two stories, (the lower level along with the height from the loft) we were able to plan the towering evergreen trees just outside the building, and had a great view of the sky (much to our dismay, we often saw the sunrise and sunset and the sunrise again all in the same day).As I lounged in my chair, feeling completely awkwa rd but trying to look like I fit in, my look scanned the room full of eager faces that I would soon consider my classmates, and hopefully, friends. Right now though, each of them intimidated me. I couldnt help but study they had all spend their entire lives preparing for the year, when all I had were dreams and ambition.Katrina Lewis was our professor, and each of us had heard rumors of how picky she was (anal retentive were the exact words, I believe). There were mutual exclusiveness stories of her always giving the class busywork, and expecting total perfection, despite our lack of knowledge or experience. I pictured in my head a short thread maker who wore horn-rimmed glasses and nothing but black pantsuits, but my eyes widened with surprise as she walked in the room. A tall, thin frame accompanied by short, stylish blonde hair took the place of my gray-haired visions. She couldnt have been more than 30 years old, and she wore cute plastic-rimmed sunglasses (which, by the way , she wore every day of classand never took them off). She called us over to the area where she taught, and we all grabbed chairs, being careful not to pop anybodys bubble. She proceeded to lecture the entire three hours of class, temporary hookup each of use struggled to keep our eyes open. I knew by the end of class that the rumors were true, and this would not be an easy first semester.

Rosalind Franklin :: essays research papers

Rosalind Franklin&9Rosalind Franklin lived during an exciting and turbulent era both socially and scientifically. Upon passing the admission examination for Cambridge University in 1938, at fifteen, Franklin was was informed by her affluent family that she would not recieve financial support. Franklins father disapproved of women receiving college educations, however, both Franklins aunt and mother supported her quest for education. Eventually, her father gave in and agreed to fall in her tuition. Franklin would later prove to be worth her education.&9As Rosalind Franklin was pursuing her degree World War II raged. She focused her research on coal, the closely efficient use of energy resources. Five papers on the subject were published before Franklins 26th birthday. Further, Franklin had given up her fellowship to give-up the ghost a physical chemist at the British Coal Utilization Research Association at age 22. She was indeed an efficient and driven researcher. Franklin utili zed the X-ray diffraction techniques (that she has become most famous for) while working in a Paris testing ground between 1947 and 1950, with crystallographer Jacques Mering.&9X-ray crystallography helped determined the threesome dimensional structure of DNA when Franklin returned to England. She became the first person to find the molecules sugar-phosphate backbone while working with a team of scientists at pooves College in London. Unfortunately, leadership misunderstandings and personality conflicts depreciated Franklins effectivness in the laboratory. Maurice Wilkins, the laboratorys second in command, returned from a vacation expecting Franklin to work under him. Franklin came to the laboratory with the understanding that she would be researching alone. While Franklin was direct and decisive, Wilkins tended to be alluding and passive-aggressive. As Franklin made further advances in DNA research, Wilkins secretly shared her findings with the famous duo of Watson and Crick, w ho were indeed working at Cambridge. Franklins discoveries fueled their research machine, allowing them to advance beyond others in the field. They would eventually publish on DNA structure in 1953. repayable to discriminatory procedures at Kings College, Franklin eventually left to become the lead researcher at Londons Birbeck College--upon agreeing not to work on DNA. She furthered her studies in coal and made significant advances in virology. Franklin died in 1958 of ovarian cancer. She lived 37 monumentally significant years.&9After researching Rosalind Franklins scientific career, I real believe that she was a pioneer rather than a follower. Her early coal work is still referred to today she helped launch the fields of high-strength carbon fibers and was an integral instigate of early structural virology.

Summer Of 17th Doll Review Essay -- essays research papers

Year 12 Literature SACSummer Of The 17th DollThe play Summer Of The Seventeenth Doll is a mixture of peoples inability to grow up and let go of dreams, in a typical Australian tune in the nineteen fifties. diversify Lawler focuses on showing the voices finally waking up to their lives and realizing they dont live in heaven, within in a simple plot. These techniques allow readers to connect and understand the disillusionment suffered by these Australians in this time.Our setting for Summer Of The Seventeenth Doll is a Melbourne suburb, Carlton. Australia in the fifties had just began massive social and economical development. During the war Australia had relied on the United States of America for support, meaning now in post war Australias main partners had swapped from United Kingdom to them. With their support came their influence. Australians some-what simpler, laid back lifestyle was being altered. A untested unstable Australia full of dubiety in social values and morals ha d evolved. Summer Of The Seventeenth Doll questions the previous Australian dream and asks f it can survive in the new country evolving. Carlton a now scruffy but once fashionable suburb of Melbourne was an industrial, working class area. Our characters find themselves in the working class status.Ray Lawler uses a group of friends, l overs, to show the catalysts of change evolving around Australia at the time. For seventeen years Roo and Barney had been traveling down from Queensland for they layoff season. Waiting for them were their girlfriends Olive and Nancy. These four characters apiece represent a key theme in the play. The ability to link them all together and show their enchanted world crumbling around them is what makes the play atomic number 53 of Australias finest. Roo and Barney are the typical Australian larrikins. They rare the representation of mate ship and freedom in Australia are known for. In the play their descent acts as one of the first things to fall in the ir paradise. Roos position as head cane cutter was taken by Dowd. Roo finds his masculinity diminished. As most larrikins he cant accept the fact he is not one of the best. Roo leaves early. To add to the reality of things, we learn Barneys girlfriend Nancy has at peace(p) at got married. Their world begins to fall.It is Nancys marriage that plays a key role in forcing the group ... ... their world. With nothing left of their once happy world Lawler prepares us for the dramatic end. As Roo feels he can no longer live up to his previous life her scrambles to build a new one, even if it exactly slightly mimics the old one. He believes by proposing to Olive they will both still have a form of what they had before, by doing this he shows he knows what they had is over and can never return, he understands that he must grow up. Olive wont allow this to happen. She is still clinging to her world youve got to go back, its the only wish weve got. She attempts any thing to piece it back t ogether. Emma enters and sees that Olive is gutted she cant accept the new reality. With the rejection from Olive Roo becomes a beaten disheartened figure. Each character now knows they cannot stay here, they must all move on for good.Ray Lawler concludes the play and has expressed the characters as far as they can go. He created Australia compelled by the demand for liberation of women, but killed by the disintegration of mate ship. Lawler leaves the audience knowing their dream, their world cannot survive the new Australia, and we must all allow it, and us to evolve.WORDS 974

Anne Conway’s Critique of Cartesian Dualism :: Dualism Essays

Anne Conways Critique of Cartesian DualismABSTRACT I describe and analyze Anne Conways critique of Cartesian dualism. After a abbreviated biographic introduction to Conway, I sketch some of the influences on her philosophy. I indeed describe her non-Cartesian view of middle. According to Conway, there is only one substance in created reality. This substance contains both matter and spirit. A purely material or spiritual substance is, she argues, an impossibility. Next, I discuss several of Conways arguments against Cartesian dualism. Firstly, dualism is inconsistent beca make use of dualists, while denying that concepts such as divisibility and extension are applicable to spiritual substance, nevertheless use such terms when describing the soul or spirit. They engage that soul or spirit is something particular which can be located somewhere. Secondly, she argues that dualism results in mechanism because it makes too sharp a distinction between body and soul, thus regarding the b ody as a mechanical machine and the soul as something which is not integrally related to the body. Thirdly, dualism cannot account for the interaction between forefront and body. The two substances of which a dualist speaks are defined on the basis of the exclusion of characteristics. But the two things which have nothing in common cannot influence separately other causally. 1. IntroductionDuring his lifetime and in the centuries following, the dualism and mechanism of Descartes philosophy gave rise to a great number of objections and discussions. In this article, I would like to consider a response to Descartes views which is somewhat less well-known than others, that of Anne Conway. Conways reaction to Descartes is interesting because she speaks from out of a metaphysical tradition contrasting from those of many other philosophers who discussed his ideas. (1) In addition, she makes use of a pre-modern, non-abstract idea of spirit, a conceptualisation of spirit which has been lo st or sidelined in the philosophical tradition after Descartes. On the basis of an entirely different ontology of matter and spirit from that of Descartes, Conway questions the presuppositions of dualism as well as its abstract view of spiritual substance. In this paper, I will begin with a short biographical sketch of Conway and a survey of some of the main influences on her thought. I will then briefly describe her philosophical system. I will then discuss her critique of Descartes dualism. Finally, I will consider the question of how her views can be of value to us today.

Pistol Poets :: essays research papers

Title The Pistol PoetsAuthor Victor GischlerDate Published February 2004Number of Pages 3401. Most Significant CharactersIn this story there were non many characters other than the main characters who had much importance on the outcome of the story. The most significant characters in the story were two characters by the call of Jay Morgan and Harold Jenks.Jay Morgan- professor Jay Morgan was a man who very stressed who was forced to switch schools to teach each year. Switching schools caused many problems for Morgan. Some of the problems included were financial troubles and genial troubles. Jay Morgan did not have a steady paycheck because of all his switching. Morgan had very little time to make many fighters because he was never at unrivalled school for more than 6-8 months.Professor Jay Morgan was a man who was not a very loyal person whatsoever. Morgan was very untrustworthy and often made decisions that were deemed do-nothing(prenominal) and irrational. Aside from Morga ns lack of good judgment he was overall a very nice person and he was a good friend to many.Harold Jenks- Harold Jenks also known as Jenks was a substantialcore gangster who in his teenage years thought about nobody other than himself. As Jenks grew onetime(a) he also grew wiser and realized that he could not keep up his gangster ways. Harold Jenks was feared in his neighborhood but in all actuality he was a man with a very kind heart, and someone who had intentions in all the right places. Harold Jenks slip up was most definitely hanging out with the treat types of people.2. Minor CharactersThere were many characters who had minor impacts on the outcome of the story, some of these characters include a girl by the name of Ginny Conrad and a man by the name of professor Greg Valentine.Ginny Conrad- Ginny was a girl who loved to be spontaneous and wild. Ginny was a student at Eastern Oklahoma University and was a very hard working student. She was a person who got along with many p eople and was also very easy-going. Greg Valentine- Professor Greg Valentine was a man who very much like Jay Morgan was not very trustworthy at all. All though Professor Valentine was not trustworthy many people would often seek him for advice because of his very caring personality. Professor Valentine was a man who was easy to talk to and often gave very good advice on complex situations.

The Impact of Viewed Violence :: essays research papers

Violence is a major problem that most television programs have today as watching it on TV leads to force-out in the society. Violence on TV can lead to thoughts of committing violence in real life. As it becomes popular amongst the cool characters on TV, one competency mimic their actions in order to feel cool or popular amongst their friends in reality. Television violence is mostly used to solve problems and is considered the ?easy mien out.?Watching something on TV get ups some nation think that it is okay and perfectly fine to do it in real life. While the characters use guns and make it look easy and interesting, this encourages viewers to copy their favorite characters. This leads to thinking that violence can be good, or even fun at times. In addition, people might be further lured into violence by seeing that it is frequently repeated and goes unpunished most of the time. For the ?good guys,? the consequences of the violence they perform usually goes unnoticed, lead sto ry to thoughts that there is nothing wrong with violence and nothing can happen if it is used even with good intentions. Imitation is a very common piece element, and people can be drawn to a world of fear by absorbing the reality of television violence. This would eventually cause them to carry a weapon just like television characters and use it at the first sign of fear. Furthermore, violence on television is used to solve one?s problems, and is usually considered the easy way out. When someone has a problem, they might think that resorting to violence is the easiest and most inconsequential manner to complete a task. It can overly lead to thinking that the person holding a weapon is in supreme control.While it is true that violence contains horrible consequences that are not endlessly desirable in real life such as death of a friend or serving time in jail, the majority of

Effect of pH Levels on the Growth of Bean Plants Essay

Different pH take may affect the ingathering and development of the make ups. legitimate key words include pH level, germination, window glassity, osmosis and diffusion. This experiment examines the effects of distinguishable pH level of acetum on the growth of bean seed downs. Materials phthisisd in this experiment consist of water supply (pH 6), vinegar with the pH level of 3, 4 and 5 (each one were made before experiment), beans, shit, and pots. Eight bean represents were ingrained, two were moire with pH 6 and the other ones were each water with pH 5, pH 4 and pH 3 vinegar. The results were that beans watered with pH 3 shrunk and began to foul, pH 4 beans were growing at a s crushed rate, beans watered with pH 5 grew at a fairly normal pace and pH 6 grew the fastest. Overall, the to a greater extent astringentic the surroundings, the harder it is for brings to survive.Introduction sultryity is the quality or state of being acid pH below 7. Exploring the assorte d levels of acidity affect plant growth and development, the movement of germination must occur to see the affects upon the growth of the beans. Germination is the process whereby seeds or spores sprout and begin to grow. With the acidity expressed with pH levels is the valuate of acidity or alkalinity of a final result, in depth the measure of the activity of dissolved hydrogen ions (H+). Following these concepts is the process of normal plant growth. congeals require nutrients for growth. Their process depends on the essential nutrients of plentiful sun devolve, water, fertile soil, and minerals6. To investigate how the plants respond to changes in the acidity of their environments, photosynthesis is another significant concept involved. Photosynthesis is the a process by which zero from the sun is trapped by chlorophyll and is later converted to chemical energy with the key reactants of water, carbon dioxide and light6.Osmosis is the diffusion of water in which the plants o btain their water and nutrients from3. Replacing water with acids of different pH levels (1 being most acidic and 12 the most basic) it is hypothesized that the lower the pH of the acid used to water the plant the faster and more fatal for the plant affording plasmolysis (when the plant cells diffuse water out to establish equilibrium in its environment) to perish. The plants watered with a lower pH solution either as stated dies or grows at a slower rate that the controlled plants of pH 6. The conclusion of this hypothesis was based offthe familiarity provide from the media about the effects of not only global warming but also acid precipitation and their harms. The process of this experiment was to simulate the demonstrable acid precipitation of nitric and sulphuric acids in which was represented with vinegar solutions to observe the plant responses to different environmental conditions .Materials and EquipmentEight bean plantsOne spiritualist sized pot (about 10-15 cm in diame ter)4 tiny pots (about 5-7 cm in diameter)A pack of wide-ranged pH paper (is able to detect pH levels of 0-12)About 500 mL of white vinegarThree 500 mL beakersTap waterA planting atomic number 18a with plenty of light prepareing soil mixTape and a marker to label the potsA rulerMethodsRefer to betoken 1 for the following set-up. The pots were filled with a planting soil mix and one bean was planted into each of the small pots by pushing the beans about 2.5 cm into the soil and covering the hole with soil. Two beans were planted in the moderate sized pot with the same methods. Beans were embedded near the centre of the pot to allow room for the roots to extend and the beans that shared a pot were planted near the centre, about 2 cm a spark.Figure 1 Experimental Set UpFigure 1 shows the experimental set up for this investigating (the distance of the seeds from the soils surface and the distance between seeds sharing a pot.The pots were placed in an area with lots of light (under lamps) and were watered with whang water until the beans germinated and grew to about 5cm. The beans germinated at different generation and thus the plants were different teetotum when the free variables (the pH of the solution they were watered with) were added.While the plants were germinating and growing, an observation card based on Figure 2 was created to record the following variablesDate, pH, height, colour, shape, and other information.Figure 2 Observation Table templateFigure 2 shows the template for an observation plug-in needed to record data collected from this investigation.The height, colour and shape were variables that depended on the pH (the independent variable), and so by manipulating the pH level, the dependent variables were also manipulated. Solutions with different pH solutions were created in order to manipulate the independent variable. Refer to Table 1 for the ratios needed to create the pH solutions. none that because bung waters pH may be differen t depending on the water supply, it is best to follow Table 1, and test the pH using pH paper. If the pH level is correct, then add more water or acid accordingly.Table 1 Ratios needed for pH solutionspHVolume of Tap WaterVolume of VinegarpH 3None250 mLpH 4500 mL50 mLpH 5500 mL5 mLpH 6500 mLNoneTable 1 shows the volumes of tap water and vinegar needed to make the pH solutions.When the plants grew to the appropriate height, each pot was labelled with the pH level which they would be watered with. Two of the small plats in the small pots would be watered with a pH 3 solution, and so those pots were labelled as pH 3. Two pH 3 plants were needed because it produced a result that was extremely different from the other plants, and so the result needed to be confirmed.The plants in the remaining small pots were labelled pH 4 and pH5. The medium sized pot was labelled Control, as it would be watered with tap water rather than a diluted acid. The control plants helped emphasize the changes m anipulations to the independent variable (the pH level) caused in the dependent variable (the height). Again, two plants were needed for the control in order to confirm the results.After labelling was completed, the data listed in Figure 2 was recorded in the observation table. The height was measured using a ruler. Watering began after the first set of data was recorded. Each plant was watered with the pH solution indicated by their labels. There should be just enough solution to wet the immediate area around the stem of the plant.The plants were watered once (each) e real two of three days, and data wasrecorded each time the plants were watered. Watering keep for two weeks until 8 sets of data were recorded (data for 8 days).Observations and ResultsAll of the plants except for those watered with a pH 3 solution grew at different rates, resulting from the differences in the pH levels of the solutions used to water the plants. The controlled plants (plants watered with tap water) g rew much faster than most of the other plants. This represented the growth rate of plants in a normal environment in which the independent variable (the pH level of water) has not been manipulated. By comparing the other plants with the controlled plants, a better conclusion can be reached. The growth rate of the other plants can be compared with the growth rate of either controlled plants reflected in Figure 3Figure 3 The Growth Rate of pH 6 plant BFigure 3 shows the height of pH 6 plant B over the span of two weeks.The controlled plant grew almost exponentially over the span of two weeks. As reflected in Figure 3, Plant B stool a slower growth rate near the beginning of the investigation, and towards the middle and near the end, the plant experienced very fast growth. Because this plant was watered with a controlled material (tap water), it is seen as the normal growth of a bean plant.It was hypothesized that the plants watered with a lower pH solution would either die before the other plants would, or would grow much slower than the other plants. As reflected in Table 2, the plants watered with the pH 3 solution began dying within 2 days, while the other plants remained alive.Although the other plants remained alive for the duration other the investigation, the rate of growth still differed from plant to plant. For example, when the investigation began, the pH 5 plant and the pH 4 plant were the same height (refer to Table 2). However, as watering with acids began, the pH 5 plant continued to grow, but the pH 4 plant would remain the same (or around the same) height for almost the entire investigation, and only grew a total of 2 cm at the end of the investigation. The differentbetween the pH 4 and the pH 5 plants are shown in Figure 4Figure 4 semblance of the growth rates of the pH 5 plant and the pH 4 plantFigure 4 shows the height of each plant for each day recorded. word of honor part 1The hypothesis was correct, that the beans watered with the more ac idic vinegar died faster. During the process, the bean that was water with pH 3 slowly shrunk and shrivelled up. However, the bean that was water with pH 6 never shrunk or shrivelled, instead it grew the fastest and healthiest. Refer to Table 2, the pattern shown was that the more acidic the solution is, the less likely the plants will survive in that environment. The independent variable (pH levelled solutions) affected the dependent variable (the plants, in this case the beans) as predicted. Due to the low pH level, the beans watered with it gradually shrunk and dried up. In comparison, the beans watered with the higher pH level (pH 6), grew tall and healthy looking. In the end, the independent variable, the pH level affected the growth of the dependent variable, the beans as expected.Discussion part 2The data gathered shows the effect of acid on bean plants. It was hypothesized that the plants watered with an acidic solution would grow slower than the control plant because acid c an denature proteins and cause damage to cells and tissue . As hypothesized, the plants watered with a lower pH solution either died very quickly or grew at a much slower rate than the controlled plant. As reflected in the data recorded on the final day of the investigation (Table 2), the closer to inert the solution the plants were watered with, the taller and faster they grew (as reflected in Figure 5)Discussion part 3Although, the results of the plants in acidity conditions were accurately hypothesized, experimental error may start out occurred. intend if any experimental errors occurred they have not impacted the results.However, in the process of germination of the bean plants several setbacks aroused. For instance, watering the seeds in the pot may have been too heavy and may have leeched the seed further down the pot causing its death. Other times were where outside interferences may have removed the germinated plants from its pot. Looking at the main procedures of this e xperiment the lack of supervision of the acids made have weakened or strengthen their pH as outside elements were open(a) to them when theparafilms has ripped or ruptured. This changes the effect of soil pH which is great on the solubility of minerals or nutrients. As fourteen of the seventeen essential plant nutrients are obtained from the soil5. whatever plants if shared a pot is another factor that may have affected the results a little as competition for nutrients occurred. Other incidences like providing abundant sunlight to the plants, as the sunlight was mimicked by fluorescent light the plants at the ends may have obtained less light for their process of photosynthesis. Procedural errors may have impacted the results more than instrumental errors however it was not adequate enough to obtain false results as proven in figure 5.As the social function of this lab was to simulate actual acid precipitation it relates greatly to the society, economy and the environment. The res ult of this experiment proves to be a direct impact on the environment as it can ruin or kill off plant vegetation. Starting off from the industries (economy) that pollute the atmosphere with emissions of air pollutants like carbon monoxide, northward dioxide and sulfur dioxide that also seriously affect the health in children, the elderly, and people with heart and lung conditions4. It contributes the formation of acid rain which in this case is the objective of the experiment.Our mimics of acid precipitation affect ponds, lakes, and streams that lead to not only the disappearance of vegetation but animal life too. In one case, the sulfuric acid plant discovered to have cost a total of two million dollars charged on DuPont and Lucite International Inc. to the United States and the state of West Virginia on April 2009. Not only have the chemical manufacturing complex made modifications to their plant in 1996 without first obtaining pre-construction permits and installing required po llution control equipment their plant emits 98.7 tons of sulfuric acid mist, 86.1 tons of nitrogen dioxide and 212.4 tons of carbon monoxide that contributes to smog each year4. This experiment provided direct importance to the responds of emissions and pollution even thought it was only the use of vinegar.Figure 5 affinity of the Final Height of Each plantFigure 5 shows the height of each plant on the final day of the investigation (May 1st, 2009). acrid likely affects the plants health and growth because they could create environments which make denature proteins in the plants. As plants absorb water and nutrients from their roots, protein in plant cells could be exposed to low pH levels. Also, because acids are solutions, they could put the plants in a hypertonic environment in which there are more solutes outside of the cell than solvents.Plant cells undergo osmosis (the diffusion of water) in order to obtain water and nutrients. Osmosis usually occurs down a concentration grad ient, pixilateding that the cell would try to establish homeostasis by distribute water in or out of the cell to equalize the concentration of each environment. Because there are solutes in the acids used to water the plants, it lowers the concentration of water in the soil. To try and establish homeostasis, the cells would diffuse water out. This environment would cause not only the plant to retain less water than a plant that has been watered with tap water, but it would cause the plant to lose water, causing plasmolysis (in which the cells shrivel).As seen in Figure 5, there are still some inconsistencies in the correlation between plant height and acidity. For example, although Plant A was more neutral than pH 5 Plant, it is shorter. This is a result of several factors Plant A had germinated later than pH 5, and so would be lagging behind in terms of growth, and Plant A also shared a pot with Plant B, which may have competed with Plant A for nutrients and growth room for roots . Although the beans were planted a fair distance apart, roots can grow past that distance. other inconsistency is that, although acidity level (the number of hydrogen ions released in solution) increase or decrease tenfold per pH level, some levels have growth patterns that are more alike than others, despite the pH difference of only one. For example, the plant watered with a pH 5 solution has experienced 10 times more acidity (10 times more hydrogen ions) than the larger controlled plant (which germinated at around the same time as the pH 5 plant). notwithstanding this, the plants grew at a similar pace, and the difference in their final height is small, as reflected in Figure 6 and Table 2.Figure 6 Comparison of the growth rate of Control Plant B and pH 5 PlantFigure 6 shows the height of each respective plant on the days recorded.pH levels further from neutral have a wider range of effects on the plant, however. The ratio of hydrogen ions in the acid watering the pH 4 Plant an d the pH 3 Plants were the same was the ratio between the controlled plant (B) and the pH 5 Plant, but the different in health and growth of the pH 4 Plant and the pH 3 Plants were drastically different, as reflected in Table 2. Although the pH 4 Plant grew much slower than the control plant (B) and the pH 5 Plant, it still remained alive and fairly healthy (as reflected in the Shape and Colour columns of Table 2). The pH 3 Plants, on the other hand, died or began to die only two days after it was watered with pH 3 acid. As reflected in the Shape and Colour columns of Table 2, while the pH 4 Plant maintained its healthy colour and shape, both pH 3 Plants became very shrivelled and the colour became very unsaturated.These results could be explained by experimental error. The pH solutions used to water the plants were unsupervised, and although parafilms were used, they often broke, allowing outside elements to fall into the solution. This could change to pH level of the acids. The so lutions were not tested for their acidity aside from the initial preparation for the investigation. This could mean that the pH 5 solution had become less acidic than before, or the pH 3 solution had become more acidic than before.Moreover, acids affect different plants differently . Although all of the plants were of the same species, they could still possess alleles that make them slightly unique from each other. It is possible that these alleles could affect how acid affects the plants growth.Rubin, Ken. Effect of Acid precipitate on Plants. SOEST School of Ocean and Earth skill and Technology. School of Ocean and Earth Science and Technology. 13 May 2009 .Rubin, Ken. Effect of Acid Rain on Plants. SOEST School of Ocean and EarthScience and Technology. School of Ocean and Earth Science and Technology. 13 May 2009 . Galbraith, Donald, Leesa Blake, Jean Bullard, Anita Chetty, and Eric Grace. McGraw-Hill Ryerson Biology 11. Toronto McGraw-Hill Ryerson Limited, 2001. Print.4 Sulfur ic Acid Plant Emissions Cost Dupont and Lucite $2 Million. Environment News Service 20 Apr 2009 Web.14 May 2009. .5 Soil pH What it Means. SUNY-ESF E-Center. 2009. State University of New York College of Environmental Science and Forestry. 14 May 2009 .6 Paillai, Maya. Plant Growth Process How does a Plant Grow?. Buzzle.com. 17 June 2008. 14 May 2009 .

Leadership Attributes Of Mark Zuckerberg Essay

tell apart Zuckerbreg was born on 14 May 1984 at White Plains, New York. He is best known as CEO of Facebook. signaling Zuckerberg is a technology innovator, CEO, Internet Tycoon and philanthropist who earned multi-billionaire status by his mid-20s. As the cofounder, chairman, and CEO of Facebook, Zuckerberg redefined the accessible media market and connected people in bureaus never thought possible. Zuckerberg recently topped a list of Highest Rated CEOs from online career community Glassdoor. The list was the result of employee reviews over the past 12 months. engineering science SensationBorn into a well-educated family in New York, Zuckerberg developed an interest in computers at an previous(predicate) stage. He created his own messaging course of study at the age of 12, dubbed Zucknet, which his father applyd in his dental office. He would create games and programs under a private computer tutor, who later told reporters that it was hard to repose ahead of the technology prodigy. While still in high gear school, companies interchangeable AOL andMicrosoft expressed interest in buying his software and hiring him, which he declined. Later enrolling at Harvard University, Zuckerberg developed a reputation as a hard programmer and software developer. He created programs like CourseMatch, which helped students choose their classes based on the selections of their peers, and Facemash, which comparabilityd pictures of 2 students and allowed users to choose on who was more attractive. While popular, n hotshot of these programs matched to the later success of Zuckerbergs development of Facebook.Approached by Divya Narendra, and Cameron and Tyler Winklevoss, Zuckerberg began adding on a project called The Harvard Connection, a fashion of dating site for the Harvard elite. Zuckerberg later dropped out and began working on his own site with friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin. This site, which started as thefacebook.com, allowed u sers to create their own profiles, upload photos, and network with users at ad hoc universities. Run out of a dorm room at Harvard until June 2004, thefacebook.com thrived, and Zuckerberg dropped out to pursue it in effect(p) time. By the end of 2004, Facebook boasted 1 million users. The site began to evolve. At first, it was only available to certain schools. Thanks to investments from venture capital firms, the site pull grimtually absolveded up to other(a) schools, thus(prenominal) to the general public. Early on, Zuckerberg was tour down offers from Yahoo and MTV Networks.The thing that we are smacking to do at Facebook is further help people connect and communicate more efficiently, he said. quite of taking lucrative offers (Yahoo reportedly offered Zuckerberg $1 billion), Zuckerberg focus on expanding the site to bring as much value to users as possible. solely legal troubles from his early dealings with The Harvard Connection plagued him, as depicted in the Aca demy Award-nominated movie The Social Network. Zuckerberg later noted that much of the composition was exaggerated for Hollywood.I just think people brook a lot of fiction, he said. But the real story of Facebook is just that weve worked so hard for all this time. The real story is actually probably pretty boring, right? We just sat at our computers for six years and coded. Despite some of the negative depictions in the movie and the compositors case filed by the Winklevoss twins, Zuckerberg and Facebook continued to thrive. He was named Time magazines Person of the Year in 2010, and Forbes has ranked him at No. 36 on its cd list, estimating his net worth at $13.3 billion as of March 2013.Transformation from a cyberpunker toa CEO and then to a LeaderWith Facebooks stock price crashing and employee morale sinking, Facebook CEO kale Zuckerberg stepped up and delivered a home run he would never have been able to hit evening just a year ago. Zuckerberg has been under fire the las t few months for Facebooks plummeting stock price. A darling of groyne Street before its IPO, Facebook drip to half its IPO price in just a few months. As a result, a growing chorus of critics has called for parvenue attractionship at Facebook. Some have even called for Zuckerberg himself to resign. Zuckerberg answered his critics at the TechCrunch Disrupt conference. During a wide-ranging interview with CrunchFunds Michael Arrington, Zuckerberg addressed e realthing from the companys plummeting stock price to its plans for mobile. By all accounts, Zuckerberg did a spectacular job.As a result, shares of Facebook have surged by 13 percent since then. It is a clear step in the right direction. If we compare his performance to his previous interviews, we can clearly see the kind in his soulfulnessality. He was stumbling during the interview and when he was asked few tough questions, he started sweating on stage. The modernistic emphasize Zuckerberg on stage at Disrupt didnt loo k anything like the guy who squirmed at the D Conference just two years prior. No, this Zuckerberg was poised, confident, and articulate.He spoke fast, only only because he was clearly excited by Facebooks future. Zuckerberg was able to simultaneously rally the Facebook troops and Wall Street with just his words. This is something he would never have been able to do even just a year ago. He wasnt born with Steve Jobs onstage charm instead, he had to work up to the comfort level he exuded on stage at Disrupt. We can witness a new chapter in Zuckerbergs maturation. He was once a hacker who had to become a CEO. Now hes a CEO whos transforming into an articulate leader, the instance a public company with sky-high expectations needs.Personal TraitsThere is one important element which can help or arrives a particular mortal to hit success it is the temper of the person itself. Personality basically is the kind of personal characteristics which influence the port as well as percept ion and attitudes. It is an interior(a) psychologicalcharacteristic which cannot be copy such as emotion and taught. It can be build from the influence of heredity, or early childhood experiences. No doubt, personality of a person can be change due to the major life events and by the gradual maturing process. There are many personality classification methods we had chosen the Big Five Model of Personality traits which are the well-nigh widely accepted way to classify personalities and to describe the personality which in steel Zuckerberg. This model has been divided to five major dimensions i.e. Surgency, Agreeableness, Adjustment, Conscientiousness, and Openness to experience. Surgency personality dimension includes leadership and extraversion traits. Mark showed his strong surgency as he wants to be the person who is in shoot down instead of being the pronouncement of the others.Mark did not really accept or commit with the twin Cameron and Tyler Winklevoss idea which they f urnish to hire Mark to build a dating, a social site which they called Harvard Connection. As a high surgency person, Mark does not like to be the dominance of others so he creates the website Facebook instead of working for the Winklevoss. The strong surgency has lead Mark to the success that he is enjoying today if he had chosen to work for Winklevoss, he might still be a small potato and not much people would know about him. Dimension of agreeableness includes traits related to getting along with people. Besides that, if a person has high agreeableness, that person might be more sociable and spent more times with his or her friends. According to Mark Zuckerbergs friends, he is an introverted person as they said he is kind of a geek who feels little disquieting around other people.Furthermore, they even speculated that that introverted personality of him had helped him deal with his creation of Facebook. The adjustment personality dimension includes traits related to emotional s tability. Mark shows that he does not have a estimable adjustment personality he created the facemash when he feels upset about a girl. Facemash is software where it uses to compare students to what kind of farm animals which seems like unethical to others. This software had helped him in the path of success as this software lends him some idea while creating Thefacebook.com. The high degree of conscientiousness of Mark has leaded him to the way of success, he is a hardworking, and always willing to put in extra time and effort to accomplish goal to achieve success.His willingness to put in extra time to distinguish something, such as he uses eight hours tocreate the Facemash site. So, we can see that when he got an objective that need to be achieved, he will show his high conscientiousness to work on that aim in order to achieve success. The high openness to experience in Mark had made a biggish contribution to his success path, as he is a person who is willing to try and always willing to change. The Facebook which he had launched made a huge change in the connection between everyone in the military man.Besides that, he keeps on developing the Facebook which was named as Thefacebook previously, in order to help people to connect, find new friends and share photos. He states in his Facebook account that his personal interest is about openness, making things that help people connect and share what is important to them, revolutions, information escape and minimalism. Besides that, from the beginning of Course Match until Facebook, the personalities of Mark willing to try and change had helped him to come out with something which can really connect people well Facebook.Situational Leadership styleLeadership is the process of the influencing made by the leader to the follower to change them to achieve the organizational goal. Leadership is an important element for a successful leader, as the leader needs to have enough potential and abilities to influence his/her followers to work according to the leaders objective or goal. However, if a good leadership style is being implemented, it can more or little help the employees to create organizational citizenship. Furthermore, the effective behavior of the leader may also determine the future or fate of the organization obviously. Besides, for Mark Zuckerberg leadership is basically about creating focus. It is about ensuring we are focused on the right stuff and getting good people in to help build what we are trying to do. From the way he doing things, we can see that Mark is actually quite a democratic style leader. He does not really act like a dictator as he is open to take and listen to others opinion and suggestion.When there was some crisis where people started to dislike Mark and said that Mark should be replaced, Reed the recruiter of Facebook had talked to Mark. She told Zuckerberg what should he do in order to gain the favor and trust from the followers, then he did take her a dvice and started to get lessons on how to be an effective leader by seeing an executive director coach. From the incident above, Zuckerberg shows hishigh degree of acceptance to his dominance or followers ideas. Besides that, Zuckerberg is one of the people-oriented types of leader. He had asked for help from Sean Parker, who is a very geniused person who created Napster, but had a bad reputation of getting around with bar, alcohol, drugs and always surrounded by girls.Zuckerberg did not concern about his bad reputation but he wanted the talent of Sean Parker who is also described as a business artist. In the end, Parker did help Zuckerberg with a lot of things in order to achieve the success of Facebook with the talent which Parker has. Zuckerberg is a good leader as we can see that he lead the Facebook to a greater and successful path. Without having the good behavior and guidance in him, Facebook would not able to be success and his followers love to work with him.Traits of Ef fective Leader, as seen in Mark Zuckerberg dominanceDominance is the one of the most effective and major trait of leadership. Successful leaders want to take the charge and the responsibilities. Dominance trait effects all the other traits related to effective leaders. Mark has shown a very strong dominance trait as he has always shown this thing that he wants to take the charge and have a dominant personality. As mentioned above, if he had just followed what he was asked to do, he might not even have invented Facebook.High EnergyTo be a good leader, to go places, you must be willing to go further than others have and do things others wont. He worked his ass off, did things he was uncomfortable with (like travelling across continents to speak to audiences about his vision) and did what had to be done to build his company.IntelligenceNo one can doubt about the intelligence of Mark Zuckerberg. Starting from very young age, inventing his own software programs, and then getting into an IVY League university and last but not the least, invention of Facebook, this all shows the very strong trait of Intelligence in Mark Zuckerberg.FlexibilityMark Zuckerberg has shown flexibility in his character. He has always beenopen to change and has never been horror-stricken of taking new steps and doing something new. Perhaps no Internet businessman has spit in the face of this attitude more than Mark Zuckerberg. Despite Facebooks status as a social networking giant, Zuckerberg and Co. have never shied away from changing the user interface (sometimes in the face of protests) or shaking things up in the effort to break new ground. Though not all of his changes have been successful, a surprising majority of them have stood the test of time and boosted Facebooks following.IntegrityMark Zuckerberg faces criticism for his unconventional leadership of Facebook as a business. Facebook was not originally created to be a company. It was built to accomplish a social mission that was, to make the world more open and connected. Zuckerberg has shown strong integrity in his leadership by remaining consistent with his mission to make the world more opened and connected. He went incredibly far to make absolutely sure that this mission would not be compromised by maintaining a majority risk of the voting shares of Facebook.Locus of ControlRecently, Facebook has had a lawsuit against them with the Beacon advertising system. After the court ruling, Zuckerberg made a public apology for the system and took full tariff for the mistake. This shows that Mark Zuckerberg has an internal locus of control. Instead of blaming some other force, he took control of the situation.Self ConfidenceEven though Mark Zuckerberg seems to be quiet and humble, hes also extremely self-confident. He has always had strong faith in himself and in his vision. He didnt let naysayers along the way deter him or bring him down. He is able to persevere through criticism and any obstacles or setbacks bec ause he continues to believe in himself no matter what anyone else says about Facebook.Sensitivity to OthersInitially, it looked like Mark isnt that much sensitive to others, as he was accused of using the idea of his class fellows and then cutting them out of the plan. But, since in 2012 he was named as the Best CEO and from the feedback that was given by his employers, it became apparent that he haschanged himself and had become sensitive to others and their feelings.StabilityMark shows that he does not have a good adjustment personality he created the facemash when he feels upset about a girl. But as this has been mentioned foregoing before, Mark has gone through a lot since he has became the CEO of the Facebook and has brought a lot of positive changes in himself, and stability is one of them as well. He has shown very strong emotional stability at various places and incidents. He has taken criticism openly and has faced all the difficulties while staying strong.Leadership gri diron TheoryLeadership grid theory explains leadership behavior on the basis of two dimensions which are concern for production and concern for people. Mark Zuckerberg is one of people oriented types of leader and He is also more concerned for quality and good work by employees. Due to these reasons he falls in The Team Leader style which is 9.9 in Leadership Grid Theory.Leadership Continuum TheoryIf we have a look at the Leadership Continuum Theory then we can see that Mark falls somewhere around 6th defined trait. He has received a 99% approval rate from his employees and they have said that they love working at Facebook reason being that what they say and think is considered and it matters to mark. Every decision taken at Facebook is a group decision.PATH-GOAL THEORY.Zuckerbergs leadership style has been in question and will be in question as Facebook prepares to switch its funding to IPO. I believe Zuckerberg is a perfect tense example of path-goal theory. Path-goal leaders as we know need to adapt their style to one that allows their subordinates to achieve a specific goal.This can be done by being directive, obligateive, participated, and achievement oriented. Zuckerberg fits all criteria. Throughout the growthand development of Facebook he has changed his style to continuously achieve their overall goal. To start he began the company as a directive leader providing guidance and instilling the psychological structure that the company needed in order to have constant expansion. It is hard to stupefy an idea to another, especially if it is one that could change the way society operated.Once Zuckerberg set the foundation of psychological structure, he could sit back and play a more supportive role. Being supportative allows for the vision of Facebook to take hold. Currently though Zuckerberg is the best demonstrator of a participative style. Facebook is now self sustaining and doesnt need a hard-nosed leader under its ranks. The best way we can see this style of leadership in action is through his own Facebook page. He is soon promoting the need for driven individuals such as himself to work for the company.The Myers-Briggs TestZuckerberg is known to be incredibly confident and decisive in his decisions. When he strives for something he reaches it and stands strong on the decision. This was shown to the many Facebookers years ago with timeline. When timeline was introduced, many users did not like it, but Zuckerberg stuck to his guns and kept it. Along with his decisiveness, Zuckerberg tends to be robot like and socially awkward. pot that have interacted with him say this because when having a conversation, Zuckerberg is straight to the point. As Time Magazine states, He approaches conversation as a way of exchanging data as quickly and efficiently as possible, rather than as a recreational activity undertaken for its own sake. He is formidably quick and talks rapidly and precisely, and if he has no data to transmit, he abruptl y falls silent. This shows him as being very analytical and specific. Zuckerberg is known to be an introvert as well.He doesnt openly talk about himself and is well reserved. Even when in an interview, he answers the question thats asked, but gives no additional or side information. From the above examples and descriptions, when taking the Myers-Briggs test, Mark Zuckerberg would be an ISTJ (Introvert, Sensing, Thinking, and Judging). ISTJs are quiet, serious, practical, logical, orderly, and loyal. Additionally, Mark Zuckerberg tends to have highself-efficacy. Zuckerberg has confidence in his abilities. People with self-efficacy tend to overcome obstacles and work toward a specific goal. Zuckerberg has done this with the success of Facebook. Recently, Facebook has had a lawsuit against them with the Beacon advertising system. After the court ruling, Zuckerberg made a public apology for the system and took full responsibility for the mistake. This shows that Mark Zuckerberg has an i nternal locus of control. Instead of blaming some other force, he took control of the situation.Theory YWorking for Facebook is not your typical job. The word Hack is written on every wall in the construct. Zuckerbergs own personal innovation encourages employees to produce new codes to wow users and attract new one. He encourages employees to constantly innovate and think of outside the box. They attempt to eliminate failure out of the equation and the programmers mind. The environment is geared to help employees shape out what exactly they would do without the fear of failure. Fail harder they are encouraged to fail in a triumphant blaze of glory. For Facebook, the riskest risk is taking no risks(Careers at Facebook).Without complete focus and effort, the employee might never know if the project was possible. Trying new things is always encouraged. This is the kind of effort Mark Zuckerberg put into Facebook to make a huge success. He encourages his employees to put everything t hey have into a project. This type of support shown to employees can satisfy McGregors Theory Y. Facebooks full support and belief in the abilities of their employees motivates them to give their full effort in a project.Maslows Self ActualizationFacebooks view on recruiting is to discovering top talent and serving our employees seriously(Careers at Facebook). Facebook only hires the smartest and passionate people who are ready to hard and quickly. This could give Facebook employees pride for being the Best of the best.We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do(Careers at Facebook). This type of emphasis on building social value and create social change through their job can help employees achieve Maslowes self actualization. This personalgrowth and higher(prenominal) order achievement fulfillment can inspire employees to work harder and innovate. This type of social value can suggest a need for power. Employees w ant their work to influence others and create a change in the world.MCCLELANDS NEED FOR ACHIEVEMENTIn the early days of Facebook, Zuckerberg was known for his exuberance and sense of urgency. He would initiate a companywide lock down to launch a new campus. These Hackathon turned into a party including a keg and DJ in payoff of the work. Zuckerberg maintains the mantra that is done is better than perfect(Careers at Facebook). They launched features before they are done. Facebook attempts to stay on the edge of technology, and is willing to risk flaws and imperfects to stay on the cutting edge. Facebook is less afraid of making mistakes than we are of losing opportunities(Careers at Facebook). This shows McClelands need for achievement. Facebook strives to be on the cutting edge of technology and be the first to develop new features for the site. With each new update to Facebook, they have achieved a new goal while continuing to improve on the site. Facebook does not let anything ge t in the way of a deadline to stay on top.Five IMPORTANT LESSONS MARK ZUCKERBERG TAUGHT US ABOUT BusinessLesson 1 Be passionate about what you doIf there is any way to create something that hundreds, thousands, or even millions of people will eventually use on a daily basis, you better be sure to create something that you would have passion and dedication in creating. The aforementioned isnt exactly a revelation to anyone, but if you are not rattling raise in what you are creating, why would anyone else be? They wouldnt. Its a serious problem for many entrepreneurs of both young and old. Mark Zuckerberg, however, is one of the most prominent examples in recent history of someone who has the passion. Not only did he care about his project, but he also turned down billions of dollars in order to let his company thrive.Lesson 2 Constant evaluationThere are generally two types of people in business those who select to play it by gut instinct and those who analyze every little measura ble detail.Both have their pros and cons having a mix of both couldnt hurt. generally a person gravitates towards one or the other. Mark Zuckerberg is the analyzer.Zuckerberg always insisted that his employees create powerful analytics dashboards. Their purpose was frank allow him and fellow employees to gauge the interest in newly released features to coordinate their global domination. While other companies were still figuring out which advertisements could be placed at which spot and generate the most return, Facebook focused on optimizing the performance of the user experience. He wanted to know which features worked and which did not.Lesson 3 Be willing to experimentIn Facebooks infancy, its founder best-loved to stir up out enhancements and never look back. This is, admittedly, easy to do when you have a few thousand users they expect things to change at a rapid clip. But Facebook was different. People relied on Facebook in more ways than most other websites it was a servi ce that connected people to each other. At this point, failure is unacceptable. Still, Zuckerberg preferred the gung ho method of development. He would regularly introduce new features adding the Wall, introducing chat functionality, allowing third-party development, and changing the sites layout.Lesson 4 Be aware of probability out front Facebook, there was CourseMatch, an application that allowed students at Harvard University to compare their course selections for that semester. With this, Zuckerberg indulged students desires to know which classes their friends were joining. He exploited an opportunity. Facemash was a similar expereince. It was Harvards Hot or Not for students. These students were interested in knowing where they stood socially in some ways, we all do. And Zuckerberg, once again, saw an opportunity to exploit this as well. It isnt magic.But it does require facial expression at things in a different way to see things for what they could be, as opposed to only what they have been or currently are. Zuckerbergs ability to ceremony these opportunities and execute on them gave him the edge in creating and maintaining products thatpeople believed in. Opportunity exists everywhere especially with the Internet, where the ability to reach millions is easier than ever. Perhaps there is so much opportunity out there that, perhaps, we have become ignorant to spot the most obvious of opportunities. But being able to spot opportunity is an invaluable skill.Lesson 5 Make something usefulFacebook isnt simply another interesting website to visit every once in a while. It is a tool that millions of people use to connect to each other. People use it for sharing experiences and creating new ones. Most importantly, Facebook does something that no other website has been able to do as efficiently, effectively, and with such impressive scurf it creates a virtual environment to interact with your real friends. The 600 million plus members tells us how famous Facebook is. Yet it is this usefulness that makes the company a success. It is a pass theme that all successful companies build upon. It is also something that many startups dont seem to comprehend. Explaining what makes a product or service useful is simple it is something that people are using repeatedly and on a regular basis. So the lesson to learn is, make something which is a everyday use thing, just like Zuckerberg did.ConclusionIn order to conclude, we can say that Mark has emerged and evolved as an Employee Centered CEO, with a democratic style. He has come a long way to reach this stage with bringing a lot of changes in him. When it comes to personality traits, without any doubt his strongest trait would be his openness to experience and the willingness to always try something new which in result, has kept Facebook on the top among all other social media sites.

Dr. Martin Luther Kings “I Have a Dream” Overview

I Have a Dream Speech continues to resonate with people each ever the instauration. These be the reasons why 1 . Were getting there, but the work is far from done People of all races quench stress for equality. As far as weve come, we still have a long way to go. The speech never gets old, instilling in us the powerful idea of br other(a)hood and that as diverse as we are, we are one. 2. A lesson In leadership Through his words, MILK Jar. Gave voice to the voiceless. Through his deeds he gave courage to the faint of heart. Through it all, he taught us the power of love and humanity. . We yearn for unwavering causes of human integrity MILK Jar. Endured the humiliation of ar perch, the loneliness of a prison cell, and constant thr wares to his life which was ultimately sacrificed. In an era of false heroes and the all-too-common occurrence of being let down by those we once held In high esteem, we need people to look up to, to point to be and who make us say, l want to be Like t hem. 4. Motivation to Inspire others The way King went about affecting pitch is a leadership and linguistic lesson in how to move mountains.The speech is one of the greatest examples of what we can do when we act on our hearts, and it gave us a benchmark to strive for a country that acts on its own ideals and measures itself against how it treats its least fortunate. 5. A shining example of how one person can move others to action The speech reinforces that change arrests with us and that any one of us can help transform the world. Martin Luther King, Jar. , one man, did nothing less than Inspire a kingdom to transform itself and begin living up to the meaning of its creed. 6. Economic injustices still exist Much is said about to daylights economic winners and losers. MILK,Jar. Deplored the idea that businesses should exploit workers by failing to leave a decent wage or laying off dedicated employees to squeeze more profits. Todays Occupy Wall Street Movement Is one example of Just how passionate people still are about these Issues. 7. We have large-scale unemployment King believed human dignity could be restored with federal works programs that practised and placed unemployed workers. This thinking still informs our current dilemma about what it will take to restore peoples livelihoods and dignity amidst the longest, deepest, global recession in a generations. . A reminder to serve others We too can strive to be bring out, serving our nation and our fellow brothers. It Is easy to implicated society. Martin Luther King, Jar. Inspired us to turn over out to others in greater need. 9. Serves as a powerful presentation to our children about prejudice The speech is an influential classroom tool that still resonates with children today. Kids arent large fans of black and white video clips, but it doesnt take long for the magnificent words and charisma of King to transcend the limitations of any media. 0. We require reminders that make us look into our soul s The United States believes it is a land in which strength is defined not simply by the capacity to wage war but by the determination to forge peace. The speech forces us to face these ideals and is still helpful today as we look in the mirror to determine if we like what we see. 11. It helps the rest of the world fight discrimination Fighting for what is right and Just are basic human impulses, yet oftentimes they are difficult to act on.The world has a long way to go before eradicating racial hatred, discrimination, segregation and ethnic strife. Anything that inspires people to action is a plus, let alone such a shining example as the l Have a Dream speech. 12. Powerfully reinforces the notion that progress is possible It is so easy to become assassinated, discouraged, disengaged and flush depressed with the state of affairs in our society, our government and our world. Voter apathy is rampant. We need the l Have a Dream Speech to remind us of our better selves and all that we still aspire to be.Correct Scott King said all Americans who believe in freedom, tolerance and human rights have a responsibility to hold bigotry and prejudice, including against sexual orientation. She institutionalized Martin Luther Kings philosophy, his principles of nonviolence and his methodology of social change, and helped push it forward. These worthy causes still exist today. Progress is being made, but it is up to all(prenominal) one of us to carry them forward, no matter how small or how large the gestures. We are busy, time is short and for most of us, the daily challenges are great.But we all must do our part. Why does Martin Luther King Jar have a holiday? Doctor King led the civil rights movement in the US. pickings his philosophy from Gandhi, he determined that the movement would be nonviolent At least from the point of the African American point. You see, in those times the Jim Crow laws were in effect. Schools were black and white, bus stops were segregated, even drinking fountains were labeled white and colored. While the Civil War had officially ended slavery, the black citizens were inured as game class citizens.They had to pay to vote, get up on a bus when a white passenger wanted their seat, wait to eat if there were not enough seats labeled colored at a lunch counter, in essence they were still treated as slaves. In the US, the laws had changed, but the attitudes had not. There was a small minority who still thought that people of color were not equal. They had been slaves, were stupid, and did not deserve the rights that white people had. Of the other people, most Just never thought about it. They lived their lives and didnt think about how the black person felt trying to raise his/her family in dignity. Ere public and wherefore pointed out that these people were war heroes, entertainers, and public servants. In short, he made white people face the very real fact that they were no better or worse than the African Americans and tha t they needed to change the laws And attitudes. It was a very troubling time in the US. There was news coverage from the national picture services showing peaceful African Americans protesting and being attacked by the police with water cannon, dogs, and the police themselves. We saw the footage from Alabama, Mississippi, Georgia, and were outraged. When Dry.King was assassinated, the country was shocked and dismayed. Laws were changed in short order, and the nation became more aware how it treated its citizens. Some short years later, the unofficial celebration of Dry. Kings birthday became a national holiday. The reason is that his was the most influential contribution to civil rights in the US in the 20th century. We remember his contributions on that day, and celebrate the man ho had the courage to speak out against laws which made second class citizens of a large minority of US citizens. Thoughts In this persuasive speech which may be the best speech ever given.There are so m any powerful points. The two things that stick out to me the most are the quotes l have a dream that my four children will one day live in a nation where they will not be Judged by the color of their skin but by the content of their character. Also, the quote And when this happens, when we grant freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able o speed up that day when all of Gods children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to Join hands and sing in the words of the old negro spiritual, Free at last Ere at last Thank God Almighty, we are free at last (Martin Luther King Jar. ) The pure eulogy, rhetorical use, intellectuality, and authenticated thoughts were conveyed in such a way throughout the speech that a person could not help, but take notice and be at the gentleness of the history that was made that day. Dry. King said they were going to cash a check. This was not a check in the literal means, but the metaphorical federal agency of something that was promised to them, and that promise was not fulfilled.

The Evolution of Total Quality Management

Until the industrial r development in the mid 18th century, most goods were custom made. industrialization brought about a fundamental shift from cottage industry harvestingion to large scale manufacturing. Simultaneously, industrial activity underwent extensive mechanisation. As explained by Ho, craftsmen were decrease and being replaced by mass performance and repetitive work practices. The aim with the new industrial era was to produce large numbers of the same product which required processes to be put in place to control tonus as it could not be left up to privates.Cali explains that the shift away from the production of goods by individual craftsmen bought about the introduction of the assembly line between 1900 and1940 in America where products passed consecutively through various operations. Cali describes how Standardisation became the tr terminate adding that the general management thinking at this time centred around keeping jobs simple and under close supervision. The expectation was that workers would meet standards only if closely supervised.The 2nd homo war played a key role in the evolution of TQM. Factories geared up for mass production and were split into functional departments. At the end of the war, America undertook the rebuilding of Japans shattered economy. Amongst the many Americans that were sent to Japan to support this effort was Dr W Edwards Deming. He was instrumental in convince the Japanese to adopt the linguistic rules of industrial efficiency and thus the development of the TQM theory was born. He advocated a climate of continuous improvement. Listen to me Deming told the Japanese and in 5 yrs you will be competing with the West. Keep listening and soon the West will be demanding protection from you.Using his TQM principles, firstly with manufacturing and then to sales and some other areas, the Japanese gradually developed their own version of TQM so that by the 1970s, they had begun to dominate some of the manufactur ing markets. Deming believed they had done this because they had learned a fundamental principle of TQM that was summed up by Deming Nobody except the Japanese understand that as you improve quality, you also improve productivity.During the 1970s, Americans position as the worlds foremost industrial power had begun to decline. For example, the U.S. share of the manufacturing market in 1970 was down to 17% from a high in the 1950s of 35% (Cali pg16). dark-brown believes that the yard for this decline can be partly explained by the way American companies practised the art of cares in manufacturing products whilst their Japanese counterparts embraced the TQM consumer needs messages promoted by quality gurus including Feigenbaum who promoted the principle that The total composite product and service characteristics through which the product or service in use will meet the expectation of the customer (Feigenbaum in Brown et al, 2000, pg 194).The reaction by American firms to the succ ess of Japanese was to adopt more of the principles taught by the American TQM gurus. Cali describes how Many American companies achieved success by focus their attention on quality and by making satisfied customers their top priority.During the early days of manufacturing, inspections were seen as the best way to insure quality indoors a business. Ho explains that this is a process by which an operatives work was inspected on a frequent bases and a decision was made on whether or not the individuals work was at a high enough standard. At the time this was seen as an acceptable way of insuring quality in a business, it become larger as the business grew and it created many inspection jobs.However, often as a business progresses, problems can be more advanced and because require more technical skill which quite often inspectors did not have due to a lack of training. This resulted in inspectors ignoring problems with products in order to growing output, which obviously led to poo r products giving the business a bad image.So gradually, during the post-war years (as Cali explains) a sea change began taking place in American management philosophy. as managers began to understand that work of employees needed to be ac inhabitledged and that workers needed to be consulted if quality was to be improved.In Demings arrest Out of the Crisis he explains in his fourteen principles that inspection is not the way forward if a businesses is to ensure quality. He says Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first placeIt is around the time that we set down to see the emergence of quality assurance with more emphasis foc apply on the training and development of staff, recording of data and the accuracy in which things were measured. Brown et all describes how In the 1980s, leading-edge corporations sparked a revolution as they implemented Total Quality programmes across enti re organisations. In such a programme the responsibleness for quality is with the whole workforce. Each employee is responsible for the quality of their own job, their own actions. It could be said that responsibility for quality lies with 100% of the workforce.Another TQM guru, Joseph Juran also influenced the thinking at this time by promoting the need for education and training in the workforce so there is no need for inspection. He added that quality should be about Fitness for purpose or use.By the 1990s, TQM was becoming the buzz word in the global business world. Cali says in his introduction to TQM that TQM is indentured to become one of the most frequently used acronyms of the 1990s. He went on to say that growing numbers of CEOs in the USA and abroad believed that TQM was the wave of the future. discriminate of the evolution of TQM practice was the use of statistical quality control. This was quality control by using statistical methods. It was first introduced by an Ame rican physicist and statistician called Walter A. Stewart, excellently known as the father of statistical control. His work was later progressed by Deming who applied statistical control methods in America during World contend 2 he applied his methods to many strategically important products thus improving the quality and output of manufacturing.The term Statistical Quality Control (SQC) is used to describe the set of statistical tools used by quality professionals in modern quality management practice. An example of this method is half-dozen Sigma. According to Motorola sixer Sigma has evolved over the last two decades and so has its definition. The UK Department for Trade & Industry explains that Six sigma is a data driven method for achieving near perfect quality. According to Berger, Six Sigma which began in 1986 as a statistically based method to reduce variation in electronic manufacturing processes in Motorola Inc is now considered to be the most popular TQM method in the history of TQM. Six sigma is an enormous brand in the world of corporate development. Today, more than 20 years on, Six Sigma is used as an all encompassing business performance methodology, all over the world, in organisations as diverse as local government departments, hospitals, banks and multi discipline co operations.The establishment of modern day TQM tools and technologies such as Six Sigma brings the evolution of TQM full circle. Weve seen that quality evolution has become the quality revolution. In a relatively short time many companies have chosen quality as a strategic goal. As noted in Tom Peters and Nancy capital of Texass seminal work, A Passion for Excellence, explains that . winners compete by delivering a product that supplies superior value, rather than one that costs lessWeve seen from the Japanese that a focus on quality can bring success in terms of market share and profits. Companies in the West such as M & S and Mercedes Benz have shown that improved market share comes from doing the right things, all the time. Crosby very interestingly emphasizes the principle of doing it right the first time which means quite of having an inspection on quality, just make sure it is already up to scratch.Cali believes that the process of continued improvement was a key stage in the evolution of TQM. He suggests that the Japanese consider quality an integral part of product and process design. Cali adds In the United States 20-25% of production cost goes to the quality assurance military unit who find and correct mistakes. In Japan, only 3 per cent of production cost is spent this way. Cali explains that the Japanese use TQM methods by assigning the in-process inspection to individual production workers who complete elementary statistical analyses and are authorised to take basic corrective action. The result is greater individual pride in guile and higher employee motivation says Cali. . Surely this is the essence of TQM and brings the evolution of TQM full circle?In conclusion, this discussion has attempted to explain how the evolution of TQM can be traced ass to the early days of the industrial revolution with its principles of inspection and focus on measuring the product to the sophisticated systems for improving and managing quality which we have come to know today. The key point to conclude with is that the change in quality management culture from if it aint broke, dont fix it to if it aint perfect, continue to improve it was not sequential nor was it down to an individual guru or country but as this discussion has outlined it evolved more through a combination of developments in inspections, quality control, quality assurance and ultimately in the way these processes were managed and delivered.

London Analysis by William Blake

London by William Blake A poem which makes a accessible or political statement is London by William Blake. Blakes poem is ab divulge the social problems, inequalities and Injustice that arose ascribable to the industrial revolution. In London, William Blake brings to light a city that was overrun by poverty and hardship. Blake discards the glorifying view of London. He believes that London is nothing more than a city suffocated by a harsh economy, where Royalty and the church have every(prenominal)owed morality and goodness to deteriorate so that suffering and poverty are all that exist.Blake wrote the poem in 1792 and it was published in 1794 as part of Songs of Experience. The collection of poems were written to illustrate the blackball effects of life on people and nature. The poems highlighted the d impatienceous industrial conditions, child labour, prostitution, capitalism and mass poverty which were rife during the industrial revolution. The experience poems were written in contrast to The songs of innocence poems which Blake wrote with a more positive tone to convey the goodness of humanity, innocence of childhood, admire and nature.Blake lived and worked in the capital, so he was arguably salubrious placed to write accurately about the conditions people who lived there faced. . It wasnt until after his death in 1827 that his work was given recognition, so his life was blight by poverty. He felt an affiliation with the proletariat and loathed inequality. Throughout this poem Blake uses a range of different poetic techniques to convey the inequalities and unjust treatment of the poorer classes. This gives the ref a stronger understanding overall.The poem is written in the first person. The structure is broken down into four stanzas and is written in close toly iambic tertrameter (Its so called tetrameter as each stanza has four feet or tasks). The third and fourth stanzas use both iambic and trochaic meter. In the first two line of the first sta nza Blake uses repetition I wandered thro each charterd street, Near where the charterd Thames does flow This scansion serves to rein business leader the theme of the whole poem.The word hired is used ironically to imply ownership, early capitalism and control of trade. The wealth its creating in the upper classes and therefore the class divide and poverty thats been caused as a by-product. Blake writes of the river being charterd, indeed saying even a river thats meant to be natural and free flowing is controlled. To compare Blakes use of the word Chartered. His friend Thomas Paine had stated in his book Rights of Man the year before, It is a perversion of terms to say, that a charter gives rights.It operates by a contrary effect that of taking rights away. Blake goes onto say And mark in all face I meet, marks of weakness, marks of woe The repetition of marks emphasizes the visible signs of sickness, misery and suffering experienced by most. everyone was on the same boat. The l iterary conventions in the first stanza set the tone for the political and social oppression and strengthens ones understanding. In the second stanza Blake tells the reader what he can hear on the oppressed streets of London. in every cry of every Man, In every infants cry of fear, In every voice in every ban, The mind- forgd manacles I hear Again the repetition and rhythm of every reinforces the anger and oppression, everybodys affected. Even the infant, born into a life of poverty and oppression feels the suffering. In line three ban could refer to every area or it could be used to describe prohibition. In 1789 shortly before the poem was written the French Revolted and used violence and murder to overthrow the aristocracy and those in power.As a throwback Britains government grew nervous and restricted freedom of speech. They were worried the British would revolt due to the social and political inequalities felt by most at the time. The mind-ford manacles is a metaphor for how im poverished people were and how they had no future to look forward to, no escape. Peoples thoughts were shackled, perhaps due to the restriction on freedom of speech. The reader understands through the word I in line four of the second stanza that Blake was not a distant observer but he was suffering himself.This further enhances ones understanding. In the third stanza. Blake uses an acrostic anagram on the first letter of every line to spell out the word hear. This is to echo the importance and signiificance of what he heard on the streets in the second stanza. He talks of the chimney sweepers cry, in those days children were used to do this job as their tiny frames were able to fit up the chimneys. It was a dangerous job and often resulted in serious death or injury. Every blackning Church appals, and the hopeless Soldiers sigh, Runs in blood down palace walls.Blackening was used as a metaphor for the smoke coming from the industrialised chimneys patch the churchs walls or metaph orically tarnishing the churchs reputation. Blake is literally wondering what the church is doing to back up the impoverished. He believes the church should be using its force for good however he is disillusioned and sees it as a negative power thats capitalising on child labour and the means of merchandise. The monarchy is controlling all the wealth and cushioning itself with luxuries. All the while men and families are dying with hunger and through industrialised disease.The monarchy like the church are doing nothing to help mankind so the blood of the oppressed is on their hands and metaphorically running down the palace walls. This particular stanza is prominent as it alerts the reader to the oppressive institutions that stand to perpetuate the injustice. In the fourth and final stanza. Blake tells the reader that theres worse to come by using the word But as the first word on the first line. But most thro midnight streets I hear How the youthful Harlots curse Blasts the new- born infants tear And blights with pesterer the marriage hearse.This is a metaphor which is used to describe how prostitution and venereal disease were prevalent at this time. The harlot is a young victim. She has been robbed of the chance to love her baby, because the baby is the result of means and capitalism through the prostitutes trade. The prostitutes curse or venereal disease has infected the aristocratic men she copulates with, thus infecting their wives and ripping marriage apart through death and infection. The metaphor and oxymoron marriage hearse is so haunting.With the word marriage the reader imagines a blossoming union among two lovers but hearse lambasts that notion completely with the reader imagining death and suffering. By attacking the institution of marriage and family. One believes that nobody was immune to this downtrodden capitalist familiarity even the bourgeoisie Its a devastating portrait of a society in which all souls and bodies were trapped, exploite d and infected. Throughout this poem Blake has successfully conveyed his anger at the institutions he believed should have been in place to help.He has hammered home the notions of inequality and unjust suffering due to the control and ownership of the means of production by the ruling classes. Through the different poetic techniques and structure of the poem one has an enriched understanding and can truly imagine how hard life was during these times. role Paine Thomas, The Rights of Man 1791, published by Dover thrift edition, Feb 2000 Various, The Nations favourite Poets, BBC worldwide Limited 1996 http//en. wikipedia. org/wiki/London_(poem) http//anglisztika. ektf. hu/new/content/tudomany/ejes/ejesdokumentumok/2007/Racz_2007. pdf

Deming Concept

W. Edwards Deming was considered to be way ahead of his time. His philosophical ideas were also considered radical in the United States during the 1950s, notwithstanding were quickly adopted by Japan. He developed what later became known as Demings 14 points, that would later launch the Total Quality Management Movement in the United States, which were non actually accepted until the 1980s. One of his philosophies that I found interesting was Point 5 Improve constantly and forever the system of production and service, to improve note and productivity, and thus constantly decrease costs. This philosophy was foreign in the 1950s, where managers philosophy was focused more on power and control. Demings concept leaned more towards a teacher/student relationship, instead of the power and control focus of his time. Humans argon very resistant to change however, and that is wherefore I feel this is an classic concept that some companies still struggle with at once. My employer for exam ple, Lowes Distribution Center, has some managers that dont like to change processes because it is the way they like it to be through with(p).Demings philosophy involved a new focus, which involved management to constantly be looking for improvements that can be made in some(prenominal) their processes, and technology that would reduce cost. Our computer system that controls every function in our facility is about 22 years old, and is outdated to the point where it has employees repeat move to convince the computer system the task has been completed. Inefficient methods lead to higher cost. Higher costs in turn seem to add to our societys need for power and control, resulting in change magnitude pressure on team members to make up for the inefficiencies of the system.At this point, team members than reduce quality to equip increased expectations, resulting in decreased customer satisfaction. The long-term result involves lower profit margin and decreased sales, which all could ask been avoided if Demings points were followed in the first place, by replacing or updating the equipment. Demings philosophy also referred to the service industry. If improvements were made to meet the expectations of customers, than overall costs would be decreased. This is commonly still seen today with new technology being put on the market, only to be recalled later when it is tested and announced to be unsafe. For example, the recall of the Toyota model Prius, which was found to have quality issues with the clips that hold the floor mats in place. If the clips came loose, the mats could slide and hold down the accelerator, which risked causing an accident. This recall was estimated to cost Toyota around two billion dollars, as well up as a loss of $100,000 in sales in both the U. S. and Europe. Imagine if Toyota had invested more in the quality side of producing the clips, and the savings that would have came with it.Demings philosophies triggered the Total Quality Managem ent movement in the 1980s. Beforehand, factories focused solely on productions numbers, without even taking quality into consideration. I can see why Demings ideas werent accepted at first, if you think back to how things probably were in the 1950s. Not to mention the increased costs that comes with higher quality. For example, a clothe factory probably only had two options for shoes, black or white. Now we have a large selection of brands to choose from, each representing a diverse level of quality.With the focus now being on quality, businesses can provide a higher level of customer satisfaction, bringing different levels of quality to meet their customers budget, as well as expectations. Having strict levels of quality guidelines in the service industry, especially in fast food, customers are more reassure that they are consuming food that is safe, and has met requirements set by health inspectors. Demings philosophies have also made our business processes more efficient. Busin esses today focus on the future, and predict possible changes they would need to adopt to survive.Technology is constantly changing, and is also bringing a higher level of quality to both manufacturing and service industries. In conclusion, I think Demings philosophies are vital today to businesses survival. For a business to get ahead of the competition, they need to not only be efficient, but also possess a certain level of accepted quality by consumers. Quality continues to improve as new technology emerges on the market, and processes are continually evaluated. Any business would benefit by following Demings 14 points.

Tccc Business Strategy

This report is centered on look of The coca boob federation (Global) in the ampere-secondated beverage market. Various methods and models of analysis were employ in examining the friendships market position and determining its strategic competitive advantage. The Pestel model and Porters five forces model was used to identify the high societys opportunities and threats. The barriers to entry in the carbonated beverage market atomic number 18 re each(prenominal)y high which means that the threat of other companies successfully entering into the diligence is low and this has been a big advantage for the community.Brand loyalty is a nonher. People at once in ecumenical be becoming increasingly aw be of a healthier lifestyle in light of impudent information regarding nutrition and this has been a major threat to the company and the market in general. The troupes strategic competitive advantage stems from its three main core competences. The make and distribution frame of its beverages ( harvest-festivals), branding by means of merchandise campaigns and the innovative nature of the company in its market are all major strengths.One thing special about the company is that it uses its resources in a way unique to its competitors and consumers crack take to be in their harvest. The coca locoweed Company understands the clout of their stakeholders and they impart set their strategic objectives to meet their individual demands. This message has been firmly implanted in the companys military mission education. Coca cola competes on the basis of value added for customers. People will pay the premium everywhere lesser brands for the coca cola fruit and this may be why they have chosen (from Porters model) a differentiation strategy.This has paid off for them. Their manufacturing and distribution system has been an effective clientele level strategy. The Coca pot Company and its bottlers fag work together to determine local anaesthetic resp onsiveness and produce products that best suit the local tastes in that particular geographical area. Amongst other occupancy level strategies these two would have to be the most effective. The companies structure and systems lend there hands to the successful carrying into action of their planning. Without which it might not have its position within the carbonated beverage market today.strategic Analysis External Analysis We looked at the external environs of the carbonated beverage industry using the pestel model and Porters five forces model to find the key trends or influences on the industry. People today in general are becoming increasingly aware of a healthier lifestyle in light of new information regarding nutrition. People are trying to eat and drink a lot healthier and as a result there has been an increase in market demand for drinks such as orange juice, water, and other healthier alternatives. This was once a threat to the business of The Coca Cola Company.Instead they eliminated this threat through product diversification. As you may have seen The Coca Cola Company has a product from most drink categories. The barriers to entry in the carbonated beverage market are really high which means that the threat of other companies successfully entering into the industry is low. Virgin once tried to enter into the industry with Virgin Cola and was unsuccessful because Coke and Pepsi were already too strong. The Coca Cola Company has already well established brand awareness and distribution channels and the work costs are excessively substantial in the industry.Creating brand awareness and achieving market acceptance is a very costly procedure, extensive market research needs to be undertaken to understand local tastes and preferences. The Coca Cola Company has arrangements with certain Fountain Outlets (MacDonalds and Subway) who are contractually obliged to distribute lone(prenominal) their drink product. There are many other fountain outlets th at have existing contracts with one of the soft drink companies and this makes it harder for new entrants. The turgid quantity of marketing and propaganda has lead to increased brand loyalty and is a major strength for the Coca Cola Company.It has also lead to the brand Coca Cola macrocosm perceived as the premium Cola drink. The dominance of Coca Cola can be seen by the failure of the drink Virgin Cola. Because of the limited surface of the market, the ripening in market share of one brand will result in the decrease of another. The Coca Cola Company has used the large amount of resources at their disposal to wage competitive war on PepsiCo and other brands and results have shown that they have come out on top. One of the major strengths of The Coca Cola Company is its sheer size in the industry because of which it can effectively utilize economies of scale.TCCC concentration is on marketing the brand, new product development, researching future venture opportunities and ward ing off competition. Their operations take place in a very dynamic environment and therefore world is vital to their success. internal Analysis The company as the leading brand of carbonated beverages has a number of core competencies which it utilizes to give it its strategic competitive advantage (SCA) in the market. The recreate about and distribution of non alcoholic beverages The process of manufacture and distribution of Coca Cola products is unique to the industry.The Coca Cola Company has different bottling partners throughout the globe which manufacture and bottle the final product which the end consumer ultimately receives. The Coca Cola Company produces the concentrates and syrups of the products itself and then sells the rights to manufacture the products to its bottling partners. They do not control the policies and programs of these bottling partners, but they do have mutual self-interests and therefore work together to find common ground and take common action in many areas.Through this system they can effectively devise the appropriate strategy for responding to the needs of the local environment. Branding through marketing campaigns The Coca Cola Company has put a lot of emphasis over the years on creating and maintaining its brand name through large scale marketing campaigns. They have effectively used their resources to plant a brand that is unique and known on a large scale throughout the world for its musical note. This has led to a brand loyalty factor. cosmos Product, packaging, equipment and marketing Coca Cola is always bringing out new carbonated beverages.Through the use of its resources and technology, it has led the innovation of new, improved, and different soft drinks more or less the world. A recent example of this from Coca Cola is Jianchi meaning strong inner energy in Chinese, the drink, make with fruit juices and plant extracts and available in three flavors is inspired by ancient Chinese wisdom to enhance the inner balance. The Coca Cola Company has invented a bottle which is made from a blend of petroleum-based materials and up to 30 percent plant-based materials named the plant bottle. It is a significant development in sustainable packaging innovation.The new bottle deoxidizes carbon emissions by up to 25 percent, compared with petroleum-based PET, and is 100% recyclable. The Coca-Cola Company is the first company to introduce a beverage bottle made with recycled plastic has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled and re-used. The Company has built the worlds largest recycling plant with the ambition of reducing costs and the amount of materials in their packaging through recycling.The packaging being lighter will also reduce the cost of fuel on delivery etc. To increase the market for recycled mate rials, The Coca Cola Company has also released a line of merchandise which is made from 100% recycled material. Overall the innovation of recycled packaging will reduce costs, prevent waste and maximize value over the life of the product and inadvertently adding value to the Coca Cola brand. Coca Cola won the Gold lion in the point of sale category at the 2009 Cannes lions multinational advertising festival with the video vendor being the latest innovation in vending machines.It is believed to create a uniquely immersive experience for consumers. Strategic Directions Strategic Objectives Vision The vision of Coca Cola specifies what the organization could achieve if it performed perfectly (Viljoen and Dann, 200397) To refresh the world, to inspire moments of optimism and happiness and to create value and make a digression of opinion Mission The mission statement of The Coca Cola Company has all the elements a good mission statement should have. It specifies the companys commitment to their shareholders. Their mission is to Achieve sustainable quality growth, be a great place to work where people are inspired to be the best they can be, bring the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs, nurture a winning network of customers and suppliers, be a responsible citizen that makes a difference be helping build and support sustainable communities, maximise long term return to shareholders while being mindful of our overall responsibilities and be a highly effective, lean and fast moving organisation. Stakeholder Salience Stakeholder demands / needs strategic objective(s) to address that must be satisfied stakeholder demands / needs Shareholders Definitive High dividends & growth in share Growth in profitability price Increase in revenue Financial stability Efficiency inquiry and development Customers prevalent Quality products at lowest price Social Responsibilit y socially and environmentally aware Product quality and service Higher level of customer satisfaction than rivals Research and development Focus on the needs of consumers, customers, and franchise partners Listen, observe and learn in the market Employees Dominant All employee benefits satisfied Employee benefit Clean and safe working environment Financial stability Friendly working environment Be a great place to work where business enterprise security people are inspired to be the best they can be Community Dominant Minimal environmental impact Social indebtedness Support the community Be a responsible citizen that makes a difference by helping build and support sustainable communities Support charities and community organizations Research and Development Environmentally friendly products Possess a world view Suppliers / Bottlers Dominant Network and commun ication Nurture a winning network of customers dependability and suppliers, to together create mutual Support and endearing value Research and evelopment Government Dormant Abide by the constabularys and legislation Abide by the law governing each county TCCC has Be mindful of overall responsibilities its products The strategic objectives of The Coca Cola Company are in alignment with the demands of each of its stakeholders. Its strategic objectives are firmly bound within its mission statement showing their commitment to upholding their responsibilities to meeting the demands of all possible stakeholders. Key Strategies Current Using Ansoffs product / market strategies model it can be determined that The Coca Cola Company is pursuing a product development / diversification strategy. This means that their spirit is to keep distributing new products into the same existing market as well as look for opportunities in new markets. An example is the release of Jianchi a new product made from fruit juices and plant extracts.Miles and Snows adaptive strategies model reveals that the company is in the prospector / defender position in the market. The company is a prospector leading change in the industry through creating new products and identifying new opportunities in the market place. High innovation is key in the prospector business strategy. thus far it could be said that it is a defender as well in terms of the original coca cola product and its position in the Cola market. They are defending vigorously focusing on high quality and creating barriers to entry. Their position on strategy is characterized by stable growth, profits, efficiency and flexibility in a dynamic environment. Their business structure is flat / loose and authority is decentralized within the organization.The high level of innovation can be seen through the companys marketing at a functional level with the recent release of the new four and a half minut e medicinal drug Video released by The Coca Cola Company titled open Happiness which has taken marketing in the carbonated beverage industry to a new level. Coca cola competes on the basis of value added for customers. People will pay the premium over lesser brands for the coca cola product and this may be why they have chosen (from Porters model) a differentiation strategy. In the past the company has focused cost leadership however this sometimes leads to lowered market entry barriers this has led them to a differentiation strategy and a focus on pervasive penetration, preference and price related value. collectable to economies of scale Coca Cola has the opportunity to be a low cost provider and undercut Pepsis prices but from what we can see it chooses the differentiation strategy and distributes its products at a premium. A possible reason why they may not have chosen a cost leadership strategy is that it can generally be seen as a weak competitive advantage. Competitors may undercut you and it is easily emulated as well as difficult to sustain over time. In order to differentiate from the conventional Coke product, The Coca Cola Company has produced / innovated other such products as cherry coke, vanilla coke and regimen coke and it has undertaken competitive marketing against such companies as PepsiCo and Cadbury / Schweppes to advertise how their products are so different and better in quality.The Coca Cola Company has industrious a strategy which closely resembles a multidomestic strategy. A multidomestic strategy is characterized as being orientated towards local responsiveness, establishing semiautonomous national units in each verdant in which it operates to produce and customize products to local markets. It does this in a unique way in collaboration with its bottling. Together The Coca Cola Company and all its bottlers form one system called The Coca Cola System. The benefit of this strategy is that The Coca Cola Company and its bottlers can work together to determine local responsiveness and produce products that best suit the local tastes in that particular geographical area.We have seen this strategy in action with the introduction of the Coca Cola equivalent of red bull being Mother the energy drink being release certain regions but not others. Strategic performance commonplace Perspective Evidence of unrealized strategy The Coca Cola Company was set for the acquisition of the Huiyuan Juice business in China around defect earlier this year, which looked to agree with their product development / diversification and differentiation strategy. Unfortunately the Chinese Ministry of Commerce (MOC) decided to decline approval for the proposed purchase. Coke released a statement saying We will now focus all of our energies and expertise on growing our existing brands and continuing to innovate with new brands, including in the juice segment. The innovation of one of their newest products Jianchi came approximately aroun d this time. Apart from minor setbacks such as the failure of the Chinese juice company merger and acquisition, the coca cola company has implemented its strategies of diversification and differentiation well and this can be seen in the popularity of their products and their prosperous position in the carbonated beverage market. Key Strategic Implementation Issues Using the Mckinsey 7s model we found that the three major strategic implementation issues that confront The Coca Cola Company is structure, style and systems. complex body part The Coca Cola Company has in the past gone through major restructuring of its organization.It has cut out various levels and moved to a more multi-domestic structure. A couple of years ago they restructured their operations in both North America and internationally. Not to save pennies but to simplify decision making and belt along the speed in which we can execute. To this day they continue to refine their business structure. In June 2009 they in tegrated three core functions for a new business structure Global Business Services, Global Information Technology and Transformational productivity. This will allow the company to deliver services that are highly dependent on technology and standardized processes to its business units in a more effective and efficient way. StyleAmongst the list of The Coca Cola Companys sevener values includes integrity and accountability. Muhtar Kent the current chief operating officer of the company was caught betting against the companys stock allegedly based on insider information then claimed not to know that his actions were illegal. This does not constitute good leadership and could however be classified as an implementation issue for the company. The style of leadership a CEO shows can have a massive effect on the shared values or culture of an organization. So far there are no further signs of further situations like the one described above by the CEO and the company is continuing to impr ove. The signs point towards Muhtar Kent redeeming his reputation in the company. SystemsThe Coca Cola Company has the largest beverage distribution service in the world. With close to 1. 6 billion servings a day consumed in over 200 countries, The Coca Cola Company has had to develop effective and efficient system to cope with the magnitude of the business. Systems are as important to The Coca Cola Company as they are to any business. The distribution system of their products is unlike any other in the industry. It ties in with their business structure closely resembling a multi-domestic organizational structure. The Coca-Cola Company frequently utilizes promotional merchandise to connect consumers with its brands. It is critical that all such merchandise make a positive impression upon consumers.It is important that they monitor quality control not just for their concentrates and syrups but also on their promotional merchandise. The organization of The Coca Cola Company comprises many systems which enable the company to release smoothly. It takes strong successful systems for a company to survive and they can also give a company its strategic competitive advantage. However they must also be monitored and evaluated. TCCC has a triple bottom line approach to reporting and they utilize the balanced scorecard to achieve this. Evaluation of Strategy Current / futurity Efficient evaluation has been implemented through a triple bottom line reporting approach.They understand due to their large public profile they have to maintain a focus not just on financial reporting but also on their social responsibilities and the environment. The balanced scorecard is used in their financial reports based on key performance indicators to measure their performance in implementing their strategic objectives. The message is therefore communicate to their stakeholders through their general purpose financial reports (GPFR). References Textbooks Hill et al. 2007, Strategic Managem ent An integrated approach 2ed, Wiley and Sons. Page 4 19, 64 72 Internet News Article Id like to sell the world a Coke http//www. nytimes. com/ref/business/20070527_COKE_GRAPHIC. tml Viewed 1052 Monday 31st August The Coca Cola Company Website Innovation http//www. thecoca-colacompany. com/ourcompany/innovation. hypertext markup language Viewed 459 Monday 31st August The Coca Cola Company Website The System The Coca Cola logo (used above) is a registered mark of The Coca Cola Company http//www. thecoca-colacompany. com/ourcompany/the_cocacola_system. html Viewed 459 Monday 31st August Strategic management http//www. docstoc. com/docs/10713752/Strategic-Management Viewed 400 Saturday 10 October 2009 Brand Spotlight Coca-Cola http//www. brandingstrategyinsider. com/2007/04/brand_spotlight. html Viewed 631 Sunday 11 October 2009Organization Strategies Strategies used in Coca Cola http//www. findfreecollegeessays. com/show_essay/47865. html Viewed 640 Sunday 11 October 2009 cave in Happiness Music Video http//www. youtube. com/watch? v=Cxfkg3RaRjs&feature=related Viewed 453 Saturday 10 October 2009 THE COCA-COLA COMPANY INTRODUCES INNOVATIVE BOTTLE MADE FROM RENEWABLE, RECYCLABLE, PLANT-BASED flexible http//www. thecoca-colacompany. com/presscenter/nr_20090514_plantbottle. html Viewed 1016 Sunday 11 October 2009 ACQUISITION OF HUIYUAN JUICE GROUP IN CHINA NOT TO PROCEED http//www. thecoca-colacompany. com/presscenter/nr_20090318_huiyan_juice. html Viewed 1137 Sunday 11 October 2009