Food and Beverage Essay

Hotel Les Fontaines has a exposeline that disagrees very largely from any of its competitors, as it is one of a multifariousness in its region. The accompany give focus on trying a servicing that provi stilbesterol a much personalized and refreshed ser offense style. There would be more at extion to detail e excessly in the eating house wall plug of which has been proposed as this would be a value added for Les Chalets Des Mosses. Also the surgical operation costs would be lower in the eatery area compared to rooms, as clients who impediment at the hotel are budget leaf node who like to extend less and in return expect quality service and harvest-tide.The hotel operates for ten months throughout the year. The restaurant opens for service during lunch and dinner. For the lunch period simple, smart, and inexpensive dishes catering to the customers need go away be served. As most of the consumers provide be children from ages four to twelve and parents from early th irties to late forties, a menu healthy and enjoy satisfactory menu for the guests will be diethylstilboestroligned. notwithstanding though quick service would be conjureed for lunch quantify the quality of the solid food and service would not be compromised. This would allow for the restaurant to make a good first impression in order to encourage the guest to return to Pomodoro On the other hand, the dinner will entertain a drastically different objective. The average dish will be more luxuries and elegant and will be served in an a la card fashion. The atmosphere at dinner will levy a yellow(prenominal) and comfortable time for our guests. Both the hotels trope and the restaurant harmonize in theme. The hotel Les Fontaines runs a great experience for the clienteles, enticing them to return to Les Chalets des Mosses. tranceHospitality is all about the individual and at Les Chalets des Mosses we hook ourselves on our unique service culture. We are in care to escort our cu stomers needs and promises that each guest will be treated with a positive service attitude at every(prenominal) point of contact. From the hotel manager to the cleaner and everyone else in-between plays a vital office in delivering a memorable guest experience.MissionThe mission of the restaurant is to deliver the most comfortable and soothing experience for the clients. With exceptional service, liable stewardship, and high quality food an comminuted experience can be provided. Therefore, the Pomodoros chief(prenominal) objective is to focus on the customers best interests. Les Chalets des Mosses provides budget travelers and tourists with a choice of excellent hospitality products that offer excellent value for money, while assuring a good return to owners and ingestion to employees.ObjectiveThe main object of Les Chalets de Mosses is to pay a return on investment within two years form Pomodoros.Building a allegiant customer base and a longsighted-term food foodstuffin g strategy are what Hotel Les Fontaines is seeking to achieve. Pomodoro is an ambitious concept that is currently, planning on evolution and expanding by the year 2020. Also the Pomodoro is trying to aim for eighty to lxxxv percent occupancy rate for the lunch, which will operate for two and a half hours daily. As for dinner Pomodoros is trying to attract close to seventy to seventy-five percent occupancy. By having a total of speed of light twenty seats prepared in the restaurant, the Pomodoro will be the main focus of the companys F& international angstrom unitereB branch.The restaurant has made a completely different transition from its original concept. not only did the restaurant change in its size, the type of services and it dishes the market segments has also changed. The most effective sales and marketing tactics have been selected to define the restaurants image. The name, Pomodoro, is the first major change to ease identify the unused Italian restaurant that has op ened in Les Chalets des Mosses. The restaurant also has a bar, which would play an important role as while guest are waiting for the table they could slip by time at the bar. During the waiting time guests may spend money at the bar allowing the restaurant to further maximize its tax revenue. Also, this rising concept of the bar would be perfect after a long day at the ski slopes.The Hotel Les Fontaines will also incorporate triplet major principles (Schultz & deoxyadenosine monophosphate Horvath, 2008). The first principle is the training and development crop of stave members. By creating a strong and effective program for the staff members, the employees will be able to satisfy even the specific needs of the customers. The Hazard analysis and critical points (HACCP) will be incorporated in the training program to deliver a food safety and kindly responsibility. With this our guests would feel at ease to eat at Pomodoros and families would be more than happy to be with their children. The training program will have to take place before the restaurant begins to operate in 2013.The split second principle is the ability to operate efficiently. The restaurant should be able to deliver highly effective operations to the clients. Lastly, the culture of customer service should be noted. Without the necessary service to deliver the satisfaction and gratification of the consumer, a loyal customer base cannot be built. Les Fontaines will incorporate the referral marketing for the market strategy. The referral marketing is no doubt the best way to maximize the revenue and raise the awareness of the company and standards to the local anesthetic customers (Schmitt, Skiera & Bulte, 2011).F&B StrategyDiversification is one of the strategies that best fit the new operations situation, as Les Fontaines is in search of a new product and market (Gine, Pisano, Sorell, Szigety, 2006). The restaurant has taken extreme measures to differentiate itself from the competit ion in the Les Mosses region. As the restaurant caters to a niche market, it will have token(prenominal) competition with the surrounding business in the region. This is due to the fact that Pomodoros offers respective(a) activities for children of which the surrounding hotels do not offer. The psychographic, demographic, geographic, and purchase behavior of clients were analyse in order to help Les Chalets des Mosses strengthen it own image (Yankelovich, Meer, 2006). In order to create such strategy, the restaurants must create an engage and rigorous loyalty program.The goal of the hotel is to have local customers who will forebode the hotel on a regular bases during the diverse events that take place in the region of les mosses. Since, the hotel will promote its special offers via newsletter through the nought code, not only does the newsletter grab the customers attention, but also the local customers will become frequent clienteles. This marketing strategy would benefit t he unharmed hotel, not just the restaurant. By sending out newsletters promoting events or special offers in both the hotel and restaurant it may encourage guest to not only use the food and beverage outlets but also to stay and enjoy the experience.The company will take a step fore by taking surveys of the clienteles regarding the activities and subjects that interest them. This way Les Fontaines will be able to predict what the clienteles hobbies or taste are and provide a service that incorporates partnerships with other companies. For example Pomodoros can promote a blast-tubing event to the customers by providing ticket deals.According to Michael Porter, a Harvard crinkle School professor and the reigning guru of competitive strategy, competition within an attention is driven by five basic factors (Porter, 1979)1. panic of new entries.2. Threat of substitute products or services.3. Bargaining power of suppliers.4. Bargaining power of buyers.5. rival among existing firms.W e understand that using one strategy is impossible in todays society, as the range of customers are more diverse as globalization has a larger impact in todays society.The Les Fontaines will be promoted in various ways. The newsletter will act as a tool to commercialize the companys anniversaries and offers. Unlike, the other rivals the company will begin to engage the customers with a more personal touch. The snow tubing company in Les Mosses will further advertise the hotel and vice verse due to their partnership. Furthermore, the referrals will function as the companys key promotional tool. Both Pomodoro and hotel Les Fontaines will attract customers through the various services, products, offers, and business proposals. None of the competing hotels and F&B outlets substantially reshaped their business strategies and market segments like Pomodoros. The awareness of the hotel will most definitely devise as the customers and other partnering companies spread the word. The compa ny will have a dominating number of advertisements in comparison to the other competing ventures due to their various partnerships.The hotel provides a pleasant and sophisticated service that was specifically designed to differ from other surrounding hotels within the region. Both the restaurant and the hotel will offer a personalized touch to the service that will be provided. This will attract new customers and build strong customer relationships, as the customers will return to the venture on a frequent basis. Despite the make full market, the unique products that were designed to meet the specific needs of the customers makes the Les Fontaines stand out from its competitors.List of ReferencesGine. F, Pisano. G, Sorell. M , Szigety. M. (2006). R&D Portfolio Strategy, Diversification And deed An Information Perspective. (Doctoral dissertation, Harvard University) Retrieved from http//hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1Porter, M. E. (1979). How competiti ve forces chape strategy. (Doctoral dissertation, Harvard University)Retrieved from http//hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1Schmitt, P., Skiera, B., & Bulte, C. V. D. (2011). Why customer referrals can drive stunning profits. (Doctoral dissertation, Harvard University)Retrieved fromhttp//hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits/ar/1Schultz, G. C., & Horvath, A. G. (2008). Strategic plan 2008-2013. Informally published manuscript, Finance & Business, Pennsylvania StateYankelovich D, Meer D. (2006). Rediscovering Market Segmentation. Retrieved from http//hbr.org/product/rediscovering-market-segmentation/an/R0602G-PDF-ENG